As my role has grown, I've focused on leading and scaling teams, guiding complex accounts and delivering ambitious and effective creative. I stay close to the craft where my career began, while also building the systems that support it. A big part of that now is weaving AI into the process. I use node-based workflows alongside standalone LLMs to connect strategy, design and production, helping to explore faster and uncover opportunities that would not surface otherwise. I see AI as a new medium, much like the early web was for design. It expands the pace and scope of what is possible.